Mission, vision and values
What we are for
Two sentences guide every tool we make. The values below describe how we try to live up to them.
What we hold to
Ask nothing.
No sign-up unless a feature truly needs one.
Keep nothing.
We hold the least we can about you, and say exactly what that is.
Free and frugal.
Every tool we make costs nothing to use, and we run on free plans wherever we can.
Say it plainly.
What a tool can't do sits next to what it can, in words anyone can read.
Careful by default.
Small steps, and tests before anything changes.
Beginner's mind.
We check what we think we know, and listen before we build.
Built to last.
Plain, well-supported tools, kept simple enough to look after for years.
A sustainable pace.
We work at a pace we can keep, and finish what we start.